How to sell Bruno Challenge
Everything your team needs to qualify a broker, run the conversation, answer the technical questions and quote a price. Written to be read once before a call and scanned during one.
The thirty-second version
“You already have traders and a trading platform. Bruno Challenge lets you sell them funded-account challenges — they pay an entry fee, trade to a target, and if they pass you fund them and split the profit.
The difference from the tools you have been shown is where the risk rules live. Ours are enforced inside the trading engine that executes the order, so a trader who breaks a loss limit is stopped at the order gate, not by a dashboard that noticed a few minutes later. You keep every dollar of the entry fees. There is no setup fee and no lock-in.”
Why this works. It names the buyer's existing assets, states the revenue model in one sentence, and puts the technical differentiator in language a commercial buyer understands. Do not lead with features.
Who to take this to
Strong fit
- Brokers already running a retail book who want a second revenue line without new licences
- Operators whose traders keep asking for funded accounts
- Firms currently paying a bridge provider by volume and feeling the cost curve
- Anyone who has been quoted by a dashboard-layer prop tool and wants something more serious
- Multi-brand groups who want one engine behind several brands
Weak fit — qualify hard
- Anyone with no existing trader base and no marketing engine
- Operators who want to be live next week
- Firms whose whole model is instant funding with no evaluation
- Buyers who need settlement in a currency other than US dollars
- Anyone shopping purely on lowest monthly price
Five questions that qualify a deal
- How many active traders do you have today, and how many would you expect to buy a challenge in the first year? This sets the pricing tier and tells you whether the deal is worth the integration effort. Under a few hundred, the economics are thin for both sides.
- Who are your traders and where are they regulated? Paying real money to funded traders needs compliance clearance in their jurisdiction. Get this early — it is the most common thing that stalls a signed deal.
- What are you paying today for platform and bridge? Native FIX removes the bridge layer. If they are on a per-volume bridge contract, this is the number that wins the deal.
- Have you been quoted by anyone else for prop? Tells you which comparison you are in. If they hold a dashboard-tool quote, go to the risk-enforcement argument in the next section.
- What rules do you want to sell — one-step, two-step, what targets and limits? Each distinct rule set needs its own trading group. A five-tier ladder is four extra groups at $500 a month, and you should price that in from the start rather than discover it at contract.
How the money works
Three parties, two transactions. The trader pays the operator. The operator pays Tradesocio a flat monthly licence. We take nothing from the entry fees.
Worked example — use these numbers on a call
Illustrative only. The operator sets their own entry fees; the figures below are typical of what the market charges.
| Line | Amount | Note |
|---|---|---|
| Challenges sold per month | 400 | Across all account sizes |
| Average entry fee | $250 | Operator's own pricing |
| Operator gross revenue | $100,000 / mo | Kept in full — we take no share |
| Tradesocio licence | $3,000 / mo | Up to 500 active accounts |
| Licence as a share of revenue | 3% | The number to say out loud |
How to use this. Do not argue the monthly fee in isolation. Put it next to what the operator collects. Three percent of gross is not a line item anyone fights about — and it falls as they grow, because the licence is tiered while their revenue is not capped.
What the trader sees
The trader picks a challenge type and an account size, pays, and gets a funded trading account provisioned at the advertised balance. Everything is operator-branded.
Selling point in this screen. The account-size ladder is where the operator's business model lives. Bigger accounts carry bigger entry fees, and the operator sets every price. Point at it and ask what their ladder would look like — it moves the conversation from "should we" to "how would we".
The lifecycle, in the order it happens
Three arguments that win the deal
The rules live in the engine
Competing tools sit beside a trading platform and read the account between polls. A breach inside that window is a breach the operator carries. Ours is enforced at the order gate — the next order is refused by the engine itself.
Say it like this: “Ask them what happens if a trader blows the limit thirty seconds after their last check. With us that order simply does not fill.”
No bridge, no per-volume bill
Native FIX to liquidity providers means no third-party bridge in the middle. Operators on a per-volume bridge contract watch that bill grow with every account they add.
Say it like this: “What does your bridge cost you this month, and what does it cost at triple the volume?”
They keep the fees
A flat monthly licence, no revenue share, no per-challenge cut. Some competitors take between half and seventy percent of the operator's revenue in exchange for carrying payout liability.
Say it like this: “Every entry fee your traders pay is yours. We charge for the platform, not for your business.”
What they will push back on
| They say | You say |
|---|---|
| “It is more expensive than the other quote we have.” | Move off the monthly and onto the total. Ask what they pay their bridge provider, and whether the other quote takes a share of entry fees. Then put the licence next to their gross revenue — around three percent at the entry tier. |
| “We would have to replace our platform.” | No. Challenge accounts sit alongside the existing retail book. The MT infrastructure stays, the client base is not migrated, and live retail order flow is not interrupted. |
| “How do we know the risk rules actually work?” | Offer the breach demonstration. A funded account is deliberately pushed past its daily limit; the engine closes every position and blocks the next order, and the platform fails the challenge in four minutes with nobody touching it. It is the strongest thing we can show. |
| “We want to launch in two weeks.” | Set expectations honestly and early. Group provisioning, rule configuration and compliance clearance for payouts all take real time. Rushing this is how a prop programme goes wrong publicly. |
| “Who else is running this?” | Do not invent a reference. Position the design-partner window instead: the first operators shape default tiers, rule thresholds and payout cadence. Early access is the offer, not a customer list. |
| “Can we tier it — 10k, 25k, 50k, 100k?” | Yes. Each distinct set of limits is enforced by its own trading group. One is included, additional sets are $500 a month. Quote the ladder they want, not the entry price alone. |
| “What if we fail a trader by mistake?” | Be straight. A breach is final at the engine level. Recovery is by issuing the trader a new account, which the operator controls. Every serious platform in this market behaves the same way. |
Questions a CTO will ask
| Where are the loss limits enforced? | Inside the order management engine. A breached account is blocked at the order gate, not by the trader portal. |
| How do you detect a breach? | The reconciler reads the recorded breach event rather than the engine's account status flag, so an account whose liquidation did not complete cleanly is still correctly failed. It runs every five minutes and is independently gated by a scheduler switch and a module switch. |
| What liquidation behaviour is available? | Six configurable strategies, selectable per challenge group. |
| Does the drawdown trail? | Yes. The loss limit can trail peak equity rather than the static starting balance, configured per plan. |
| How are challenge accounts isolated from our retail book? | They are provisioned into dedicated prop trading groups and excluded from retail account caps, net deposit reporting and customer balance reporting. Prop capital never appears as client money. |
| Do we need a bridge provider? | No. Native FIX connectivity to liquidity providers. |
| Can two traders see each other's challenges? | No. Isolation is enforced server-side and was verified across seventeen separate checks. |
| What does the operator platform expose? | Fifty-four endpoints across five admin surfaces, with eighteen discrete permissions so roles can be scoped properly. |
| Who decides when a trader gets funded? | The operator, explicitly. It is a deliberate manual approval gated behind an approved identity check, because that is the moment real capital is committed. |
| What currency? | US dollars. |
| What charting does the trader get? | TradingView Advanced Charts, embedded in the trader portal. |
What to show, in this order
- Open with the trader portal purchase screen.It is concrete and it is where their business model lives. Let them react to the account ladder.
- Show the operator creating a plan.Targets, limits, trailing behaviour, minimum trading days, profit split. This is where a serious buyer starts nodding.
- Show the breach.The single most persuasive moment we have. Positions close, the next order is refused, the challenge fails on its own. Do not skip it to save time.
- Show the operator's view of that failed challenge.Reason and exact timestamp in the history. Auditors and risk officers care about this more than traders do.
- Close on commercials.Only after they have seen the breach. The price lands very differently once they believe the risk engine.
What the operator pays
| Accounts active in the month | Challenge Add-On | Prop Firm Launch |
|---|---|---|
| Up to 500 | $3,000 / mo | $5,500 / mo |
| Up to 2,000 | $6,000 / mo | $8,500 / mo |
| Up to 5,000 | $10,000 / mo | $12,500 / mo |
| Above 5,000 | By agreement | By agreement |
| Additional rule set | $500 / mo each | One included. A four-tier ladder needs three more. |
| Additional FIX connection | $2,000 / mo | Per connection. |
| Annual commitment | Optional | Attracts a discount. Never required. |
Which product to quote. Challenge Add-On is for an operator already running Bruno Core. Prop Firm Launch includes the Bruno Core OMS base for a firm building from nothing. If you are unsure which applies, ask what they run today and bring us in.
Who does what
FYNXT
- Finds and qualifies the operator
- Runs the commercial conversation
- Owns the customer relationship and first-line support
- Bundles the CRM and IB rebate layer from their own stack
Tradesocio
- Joins the technical call and runs the demo
- Scopes rule sets, groups and integration
- Deploys and connects liquidity
- Second-line support, engine and platform releases
Bring us in early. The two things worth a joint call are the breach demonstration and the compliance conversation about paying funded traders. Both land better with an engineer in the room, and both are cheap to arrange.